It is always true that it’s easy to start, difficult to maintain. It is extremely difficult to be top of game in every business. DIC as the professional interior design and renovation services provider has earned the trust from customers and owned a market share over a score years with professional interior design and finest service. According to the Mr Kevin Chan, Design Director of DIC, a good market sense is essential for being a company leader. He has to have a clear positioning of the company and develop unique strength of the company in order to stand out from the fierce competition.

Kevin Chan, Design Director of Design Information Centre


In pursuit of combining interior design and renovation as one, DIC has been committed to provide finest service by a team of professional design specialists. With the prospective ideas, DIC has been engaged in online sharing platform a score years ago which provides relevant information for customers and even fellow competitors. This is a unpredicted service in the industry. According to Kevin Chan, the business in pursuit of sustainable development must be committed to the initial motto other than continuous improvements. From his words, "Preservance and innovation is the key for real success for corporation. It is essential to commit with nitial motto in pursuing innovation and progression during the process. It can allow our customers to learn more about our corporate value and sincerely of our service."


DIC provides professional interior design and renovation service to customers.

Kevin Chan values internal training and promote positive attitude and values among employees.


Balance & Stable development

Over the years, Kevin Chan has lead DIC to be the top of the business and contribute to industry development. In his opinion, as a corporate leader, it is crucial to have good market sensitivity. "I uphold the motto that my benchmark is set just a bit higher than the market standard. It is obvious that the fierce competition is confronting the business. One of the causes is that the business is pushing the benchmark too high without upper limits. As being the company leader, it is crucial to know have a good product and service positioning with a balance for sustainable business development." He also indicated that it is important to have a stable direction of development. Innovation matters to the design business, so it is necessary to provide innovate service along with market for fulfilling the mankind development.

Over the past 20 years, technological advancement has lead to a high demands for design. According to Kevin Chan, this is caused by efficient information flow and communication. However extremity overturns the course. There is an urge of simplistic design over complexity. This is similar to the popularity of slow living in Hong Kong over fast-paced lifestyle. "Return to ground zero means back to the basics which is similar to retrieve the initial motto. We sometimes need to educate our customer to truly understand what is their ideal design."


People-oriented & promote positive attitude at work

At Kevin Chan's perspective, the interior design and renovation business is a people-oriented business. It is crucial to provide finest and professional service to customer honesty and sincerity. That’s why it is also crucial to provide abundant staff training. As the company leader, Kevin Chan serve as a role model not only continuous learning over the past 10-15 years. He has also allocates resources in internal training to encourage multidimensional learning. "Despite the minimal threshold of the interior design business, I encourage my team in continuous learning to maintain competitiveness. In my point of view, it is more important to foster professionals with characters. I want my team to have good characters with honesty. This is something that can be express to our customers through our work." DIC has been improving teamwork spirit and positive energy through diversified activities such as films watching and sports activities. Other than participating in multiple charity events on a regular basis, Kevin Chan wants to promote a caring culture in the company. "I do believe that we can affect each other. We can have a better performance with an positive attitude and caring culture. " I The people-oriented management initiated by Kevin Chan builds a unique corporate culture. Products or services in the market may be identical, but it is impossible to have identical corporate culture. This is how customers can distinguish the best from such a fierce market.


Get ready for China

In terms of the statistics, DIC has a market share by 2% in Hong Kong. There is still a room to develop. Kevin Chan not only strives for the development in Hong Kong but also want to engage in the Chinese market. "The social development is beneficial to our business. We must prepare ourselves prior to any new development such as improving language competence, understanding the local culture and ordinance. We aimed to be part of the architectural and interior design-related projects in the Belt and Road Initiative for dedication to the national development."



Acknowledgement Metro Prosperity(Mar2018) quoted